@markfoden I worked in pre-sales many many years ago. We used to say the clients never bought the product, but instead the PowerPoint presentation. Starmer appears to have bought the PowerPoint presentation and done absolutely no diligence on what nonsense it is.
This is on a par with the previous government making everything digital first. Which in the end made services considerably harder to use and is still causing all sorts of problems.
They claim to be evidence based.