It was marketing all along

Well, colour me surprised
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RT @guardiannews
Roald Dahl publisher announces unaltered 16-book ‘classics collection’ https://www.theguardian.com/books/2023/feb/24/roald-dahl-publisher-announces-unaltered-16-book-classics-collection?utm_term=Autofeed&CMP=twt_b-gdnnews&utm_medium=Social&utm_source=Twitter#Echobox=1677246482
https://twitter.com/guardiannews/status/1629119961170948096